Charities or fundraisers may offer a gift to potential donors that they can keep whether or not they donate. For example, a charity for African development projects may include a small beaded necklace crafted in the villages they are supporting along with each solicitation mailing.

Alternative tool name: Gift exchange

Tool variation:

Category: Incentives/gifts


Relevant theories: Reciprocity

Type of evidence: Field-exp-charity

Evidence strength (ad hoc assessment): 6

Main findings

Giving a small gift to potential donors increases giving.



Practical relevance

Not really a superpower; (previous thinking: Giving potential small gifts (e.g., string of beads) from or on behalf of recipients is a common practice by international charities)

Use cases



Key papers

Secondary papers

Contributors David Reinstein

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  • tools/unconditional_gift.txt
  • Last modified: 2018/08/02 21:59
  • by david