There may be costs (money, time, effort, attention and cognition, emotional strain) associated with making donations. fundraisers can try to reduce these by making the process easier, more efficient, and less cognitively demanding.

Alternative tool name:

Tool variation:

Category: Incentives/gifts

Sub-category: Direct incentive

Relevant theories:

Type of evidence: Lab-charity, Field-exp-charity

Evidence strength (ad hoc assessment):

Main findings

Greater transactions costs (esp. administrative time) reduces the likelihood of responding to a donation request.


Practical relevance

Use cases


Key papers

Secondary papers

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  • tools/reduce_transaction_costs.txt
  • Last modified: 2019/02/28 02:29
  • by david