Make a direct, specific, and personalised ask for a donation.

Alternative tool name:

Tool variation:

Category: Choice architecture, size/nature of ask


Relevant theories:

Type of evidence: Natural experiment

Evidence strength (ad hoc assessment): 6

Main findings

Donation requests increase the propensity to give (Yoruk). There is a conventional wisdom that “most donations occur in response to an ask”. Some evidence that personal targeting helps.


Practical relevance

Use cases



Key papers

Secondary papers

Contributors David Reinstein

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  • tools/personal_ask.txt
  • Last modified: 2018/08/02 21:58
  • by david