The same money could be used to either “match” donations or give donors a “rebate”. According to economic theory, these are equivalent, (but there is evidence that people respond to these differently).

Alternative tool name:

Tool variation: ‘Framing’ of match (match versus rebate)

Category: Incentives/gifts

Sub-category: Framed incentive

Relevant theories: ?Wilhelm's paper

Type of evidence: Lab-charity, Field-exp-charity

Evidence strength (ad hoc assessment): 6

Main findings

“Matching subsidies result in larger total contributions to the charity” (and more than rebates). (But see entry on “Matching/Price”!)


Practical relevance

Use cases


Key papers

Secondary papers

Contributors David Reinstein

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  • tools/matching_vs_rebates.txt
  • Last modified: 2019/02/28 02:32
  • by david