A fundraiser could give information about the potential beneficiaries; this might be used to make them seem socially close, and to trigger empathy or the feeling of obligation or community.

Alternative tool name:

Tool variation:

Category: Info/communications

Sub-category: Mixed

Relevant theories: Social identification, Construal (construal-level) theory, homophily

Type of evidence:

Evidence strength (ad hoc assessment):

Main findings


Practical relevance

May be a 'superpower' because distances mean people perceive lack of closeness, but recent tech enables more visceral and interactive presentation (Skype, VR…) [for effective humanitarian charities]

Use cases


Key papers

Secondary papers

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  • tools/info_make_recipient_feel_close.txt
  • Last modified: 2019/02/28 02:32
  • by david