Fundraisers could choose solicitors who have a particular connection with potential donors (e.g., from same university or geographic area), and emphasize this connection.

Alternative tool name:

Tool variation:

Category: Info/communications

Sub-category: Mixed

Relevant theories: homophily

Type of evidence: Natural experiment

Evidence strength (ad hoc assessment): 6

Main findings

“When a college roommate calls to ask for a donation to the alma mater, both the likelihood and amount of giving rise significantly.”


Practical relevance

(subcat of above, integrate)

Use cases

Charity science p2p events


Key papers

Secondary papers

Contributors David Reinstein

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  • tools/askerdonor_connection.txt
  • Last modified: 2018/08/02 21:57
  • by david