Whom to target
Market-profiling, demographic and psychographic research can be used to determine who is most likely to respond to an appeal for your charity.
Alternative tool name:
Tool variation:
Category: Targeting
Sub-category:
Relevant theories:
Type of evidence:
Evidence strength (ad hoc assessment):
Main findings
+Couples, women>men, +address woman of the house, +income, +age, +religion
Discussion
Practical relevance
Who gives to EA and who is ripe to target? This is first-order importance but also may tell us about why people choose to give to such causes, what is their tipping point… Atm it is a niche but non-obvious demographic.
Use cases
Prevalence:
Key papers
Secondary papers
Contributors
Discussion