Market-profiling, demographic and psychographic research can be used to determine who is most likely to respond to an appeal for your charity.

Alternative tool name:

Tool variation:

Category: Targeting


Relevant theories:

Type of evidence:

Evidence strength (ad hoc assessment):

Main findings

+Couples, women>men, +address woman of the house, +income, +age, +religion


Practical relevance

Who gives to EA and who is ripe to target? This is first-order importance but also may tell us about why people choose to give to such causes, what is their tipping point… Atm it is a niche but non-obvious demographic.

Use cases


Key papers

Secondary papers


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  • tools/whom_to_target.txt
  • Last modified: 2018/08/02 21:56
  • by david