Charities or fundraisers may offer a gift to potential donors that they can keep whether or not they donate. For example, a charity for African development projects may include a small beaded necklace crafted in the villages they are supporting along with each solicitation mailing.

Alternative tool name: Gift exchange

Tool variation:

Category: Incentives/gifts

Sub-category:

Relevant theories: Reciprocity

Type of evidence: Field-exp-charity

Evidence strength (ad hoc assessment): 6

Giving a small gift to potential donors increases giving.

(incidence/amounts?)

Not really a superpower; (previous thinking: Giving potential small gifts (e.g., string of beads) from or on behalf of recipients is a common practice by international charities)

Prevalence:

Common

• Gift Exchange In The Field, Full text

Contributors David Reinstein