Tool categories

Category Description
Framed incentive Things that *seem* like “incentives to donate” (but they aren't, strictly speaking)
Info/communications Providing factual information, as well as emotional and descriptive material… on the charity, it's work, the cause, the beneficiaries, other donors, it's effectiveness and efficiency, etc.
Identity Things that run against one's self-perception and how one believes others will will see you.
Systemic Social, economic, and institutional factors impede effective giving
Conditionality Donations may *depend* on some event (a natural disaster ocurring, the donor getting a raise, etc.)
Info Providing factual information, on the charity, it's work, the cause, the beneficiaries, other donors, it's effectiveness and efficiency, etc.
Social Involving networks of friends, family, colleagues, peers; sharing information about donations in various ways; community activities
Bias Taking advantage of common psychological tendencies, 'predictable irrationalities', and common misunderstandings
Inertia and systemic/institutional Factors limiting individual and social *change* in behavior
Timing/conditionality, income source When do you ask for donations and commitments? From what sources of income (regular income, bonuses, tax refunds…)? Do you ask for commitments that are *conditional* on certain outcomes? When will the pledged donations actually be made, and with what pattern over time?
Base values; (non) utilitarian People may fundamentally *not* be Utilitarian in their values and goals. Thus they may not even try to maximize others' well-being in their charitable giving, even when acting analytically and consciously.
Direct incentive Things that essentially reduce the material costs and increase the material benefits of donating
Obstacles to *doing* evaluations Things that make people reluctant to evaluate and consider the effectiveness of charities, and ways that doing these evaluations reduce generosity.
Incentives/gifts Material inducements to donate (or things that could be perceived as such). Various types of rewards for (potential) donors.
Quantitative biases Problems dealing with numbers and making logical evaluations involving numbers, values and amounts. Common cognitive errors *or* intuitive and emotional reactions triggered in these contexts.
Inherent Longstanding or inherent societal and material factors
Emotion Providing emotional and descriptive material
Targeting Whom to ask for donations (demographics, psychometrics, etc.) and when?
Distance Under construction
Choice architecture, size/nature of ask How much to ask for, what do you suggest people donate, how do you frame this, etc…
Emotion overrides cognition System-1 hijacks and frustrates attempts to be analytical in making charitable decisions
Control Giving donors choices over *where* and *how* their money is allocated; giving them feedback on this
Timing When the donation is requested, when it will be collected, or something else involving the timing.
Mixed A combination of categories
Judgement/cognition failures (Even if utilitarian), in using system-II to maximize, they make mistakes and do this sub-optimally, due to misperceptions, cognitive biases, logical errors…
Debiasing Ways of getting people to understand an reduce their own psychological biases and misunderstandings
Awareness and consideration Whether a cause/charity is something people are aware of, feel is important/salient, and feel close to.
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  • tools/tool_categories.txt
  • Last modified: 2018/04/17 13:49
  • by katja