Tell potential donors about previous individual or average contributions; perhaps report selectively to make these seem particularly large. Donors may respond by giving more when they hear of larger previous donations.

Alternative tool name:

Tool variation:

Category: Social

Sub-category:

Relevant theories: Social signaling, Leadership giving, Reputation-seeking/prestige, Incomplete information and signaling, Fairness, Conformity

Type of evidence: Natural experiment , Field-exp-charity, Field-exp-charity, Field-exp-charity, Field-exp-charity, Causal-observational (IV etc)

Evidence strength (ad hoc assessment): 9

Main findings

Revealing larger previous donations (in a range) increases giving; larger targets can be ineffective

Discussion



Practical relevance

Orthogonal. Relevant to question of 'should EA donors give on social fundraising pages'? To what extent can EA giving be spread by peer norms? Relevant to question of 'should EA donors give on social fundraising pages'? To what extent can EA giving be spread by peer norms?

Use cases



Prevalence:

Medium?

Key papers

Secondary papers


Contributors David Reinstein

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  • tools/reveal_previous_donations.txt
  • Last modified: 2018/08/02 22:00
  • by david