In some cases a fundraiser is for a specific project that can only be accomplished if a minimum amount is raised; or it could be framed in such a way. In these cases, you could consider promising to *refund* all donations if the target is not reached. (See, e.g., Kickstarter in a non-charity context).

Alternative tool name:

Tool variation:

Category: Incentives/gifts

Sub-category:

Relevant theories:

Type of evidence: Field-exp-charity

Evidence strength (ad hoc assessment):

Promising refunds lead to increased donations in at least one experiment.

Prevalence:

• The Effects Of Seed Money And Refunds On Charitable Giving: Experimental Evidence From A University Capital Campaign, Full text

Contributors