Reduce transaction costs
There may be costs (money, time, effort, attention and cognition, emotional strain) associated with making donations. fundraisers can try to reduce these by making the process easier, more efficient, and less cognitively demanding.
Alternative tool name:
Tool variation:
Category: Incentives/gifts
Sub-category: Direct incentive
Relevant theories:
Type of evidence: Lab-charity, Field-exp-charity
Evidence strength (ad hoc assessment):
Main findings
Greater transactions costs (esp. administrative time) reduces the likelihood of responding to a donation request.
Discussion
Practical relevance
Use cases
Prevalence:
Discussion