There may be costs (money, time, effort, attention and cognition, emotional strain) associated with making donations. fundraisers can try to reduce these by making the process easier, more efficient, and less cognitively demanding.

Alternative tool name:

Tool variation:

Category: Incentives/gifts

Sub-category: Direct incentive

Relevant theories:

Type of evidence: Lab-charity, Field-exp-charity

Evidence strength (ad hoc assessment):

Greater transactions costs (esp. administrative time) reduces the likelihood of responding to a donation request.

Prevalence:

• Transaction Costs, The Opportunity Cost Of Time And Procrastination In Charitable Giving

• Transactions Costs In Charitable Giving: Evidence From Two Field Experiments

• 'Feel The Warmth' Glow: A Field Experiment On Manipulating The Act Of Giving

Contributors