Alternative tool name:

Tool variation:

Category: Info/communications

Sub-category: Bias

Relevant theories: Identifiable victims bias, Dual systems: hot/cold, Scope insensitivity

Type of evidence: Correlational-observational, Hypothetical/intentional experiment, Causal-observational (IV etc)

Evidence strength: 8

Main findings

Better to portray an individual (child) than convey the total affected. Also better than portraying multiple individuals.


Practical relevance

Use cases


Often relevant

Key papers

* Helping a victim or helping the victim: Altruism and identifiability

* The identifiable victim effect: Causes and boundary conditions

* Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims [Focus: studies 3-4]

Secondary papers

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  • tools/present_an_individual_beneficiary_instead_of_a_large_group.txt
  • Last modified: 2018/04/17 16:40
  • by katja