Pledging/precommitment
Ask for a pledge or promised commitment to donate (a particular amount, or in general) before making the *actual* ask requiring the actual commitment of money.
Alternative tool name:
Tool variation:
Category: Choice architecture, size/nature of ask
Sub-category:
Relevant theories: Cognitive dissonance
Type of evidence: Field-exp-charity
Evidence strength (ad hoc assessment): 3
Main findings
Discussion
Practical relevance
Use cases
GWWC_pledge, TLYCS_pledge, The Giving Pledge (billionaires), Founders' Pledge, REG-pledge
Prevalence:
Key papers
Secondary papers
Contributors David Reinstein
Discussion