Ask for a pledge or promised commitment to donate (a particular amount, or in general) before making the *actual* ask requiring the actual commitment of money.

Alternative tool name:

Tool variation:

Category: Choice architecture, size/nature of ask


Relevant theories: Cognitive dissonance

Type of evidence: Field-exp-charity

Evidence strength (ad hoc assessment): 3

Main findings


Practical relevance

Use cases

GWWC_pledge, TLYCS_pledge, The Giving Pledge (billionaires), Founders' Pledge, REG-pledge


Key papers

Secondary papers

Contributors David Reinstein

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  • tools/pledgingprecommitment.txt
  • Last modified: 2019/02/28 02:31
  • by david