Make a direct, specific, and personalised ask for a donation.

Alternative tool name:

Tool variation:

Category: Choice architecture, size/nature of ask

Sub-category:

Relevant theories:

Type of evidence: Natural experiment

Evidence strength (ad hoc assessment): 6

Main findings

Donation requests increase the propensity to give (Yoruk). There is a conventional wisdom that “most donations occur in response to an ask”. Some evidence that personal targeting helps.

Discussion



Practical relevance



Use cases



Prevalence:

Common

Key papers

Secondary papers


Contributors David Reinstein

Enter your comment. Wiki syntax is allowed:
V E O T I
 
  • tools/personal_ask.txt
  • Last modified: 2018/08/02 21:58
  • by david