"Matching" (vs rebates)
The same money could be used to either “match” donations or give donors a “rebate”. According to economic theory, these are equivalent, (but there is evidence that people respond to these differently).
Alternative tool name:
Tool variation: ‘Framing’ of match (match versus rebate)
Category: Incentives/gifts
Sub-category: Framed incentive
Relevant theories: ?Wilhelm's paper
Type of evidence: Lab-charity, Field-exp-charity
Evidence strength (ad hoc assessment): 6
Main findings
“Matching subsidies result in larger total contributions to the charity” (and more than rebates). (But see entry on “Matching/Price”!)
Discussion
Practical relevance
Use cases
Prevalence:
Discussion