Fundraisers could use communication material that may make the potential donors feel happy. Happier people may donate more.

Alternative tool name:

Tool variation: Affect prime -

Category: Info/communications

Sub-category: Emotion

Relevant theories: Affect, Negative state-relief

Type of evidence:

Evidence strength (ad hoc assessment):

Main findings

See also “Donor's mood (When to target)”


Practical relevance

No particular relevance to EA; general not superpower

Use cases


Key papers

Secondary papers

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  • tools/make_people_happy.txt
  • Last modified: 2019/02/28 02:32
  • by david