Presenting a single person who will benefit from the charitable donation; rather than presenting a larger group, a vague on identifiable beneficiary, or presenting statistics

Alternative tool name:

Tool variation:

Category: Info/communications

Sub-category: Bias

Relevant theories: Identifiable victims bias, Dual systems: hot/cold, Scope insensitivity

Type of evidence: Correlational-observational, Hypothetical/intentional experiment, Causal-observational (IV etc)

Evidence strength (ad hoc assessment): 8

Main findings

Portray an individual (child) raises more than conveying the total number affected. It also raises more than portraying multiple individuals.


Practical relevance

Use cases


Often relevant

Key papers

Secondary papers

Contributors David Reinstein

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  • tools/individualidentifiable_victim.txt
  • Last modified: 2018/08/02 21:59
  • by david