Fundraisers could choose solicitors who have a particular connection with potential donors (e.g., from same university or geographic area), and emphasize this connection.

Alternative tool name:

Tool variation:

Category: Info/communications

Sub-category: Mixed

Relevant theories: homophily

Type of evidence: Natural experiment

Evidence strength (ad hoc assessment): 6

Main findings

“When a college roommate calls to ask for a donation to the alma mater, both the likelihood and amount of giving rise significantly.”

Discussion



Practical relevance

(subcat of above, integrate)

Use cases

Charity science p2p events

Prevalence:



Key papers

Secondary papers


Contributors David Reinstein

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  • tools/askerdonor_connection.txt
  • Last modified: 2018/08/02 21:57
  • by david