Saying things like “even a penny helps” makes small contributions feel legitimate.

Alternative tool name: Low-ball, Legitimation of paltry donations, LPD, LPC

Tool variation:

Category: Choice architecture, size/nature of ask

Sub-category:

Relevant theories: 'Legitimation of paltry donation' (LPD/LPC), Conformity

Type of evidence: Field-exp-charity, Meta-analysis/lit survey

Evidence strength (ad hoc assessment): 7

Main findings

Even a penny helps' (lpd/'low bar') increases contribution incidence (appears strongly replicated) but sometimes reduces conditional contribution ('scale-back'); net effect varies. Mediated by anchors and expectations.

Discussion



Practical relevance

May be easier to legitimate small donations in effective (humanitarian) contexts because of low living costs… Seems a common practice in international giving (“for the price of just a cup of coffee”)

Use cases



Prevalence:

Common

Key papers

Secondary papers


Contributors David Reinstein

Enter your comment. Wiki syntax is allowed:
I᠎ U​ R D K
 
  • tools/ask_for_small_donation.txt
  • Last modified: 2018/08/02 21:59
  • by david