The Impact Of A Pledge Request And The Promise Of Publicity: A Randomized Controlled Trial Of Charitable Donations
Cotterill, Sarah; John, Peter; Richardson, Liz, (2012). The Impact Of A Pledge Request And The Promise Of Publicity: A Randomized Controlled Trial Of Charitable Donations. Social Science Quarterly, 94, 1, 200–216.
Keywords:
Discipline:
Type of evidence: Field-exp-charity
Related tools: Visibility/publicity
Related theories:
Related critiques:
Charity target: Education - Poor countries
Donor population:
Paper summary
Discussion
“Combining a pledge request and the promise of local publicity increases individual charitable donations.” (pledge alone had insignificant effect)
Evaluation
Study year:
Data link:
Peer reviewed:
Journal rating:
Citations: 6
Replications:
Replication success:
Pre-registered:
Verified:
Participants aware:
Demographics:
Design:
Simple comparison:
Sample size: 11812
Share treated: 0.3333
Key components:
Main treatment: “Pledge and publicity”
Mean donation:
SD donation:
Endowment amount:
Endowment description:
Currency: Number of donated books
Conversion rate:
Effect size original:
Effect size USD:
SE effect size:
SE calculation:
Effect size share:
Mean incidence: 0.073
Effect size incidence: 0.016
Headline p-val:
P-val description:
This paper has been added by David Reinstein
Discussion