The Impact Of A Pledge Request And The Promise Of Publicity: A Randomized Controlled Trial Of Charitable Donations

Cotterill, Sarah; John, Peter; Richardson, Liz, (2012). The Impact Of A Pledge Request And The Promise Of Publicity: A Randomized Controlled Trial Of Charitable Donations. Social Science Quarterly, 94, 1, 200–216.

Keywords:

Discipline:

Type of evidence: Field-exp-charity

Related tools: Visibility/publicity

Related theories:

Related critiques:

Charity target: Education - Poor countries

Donor population:

Paper summary


Discussion

“Combining a pledge request and the promise of local publicity increases individual charitable donations.” (pledge alone had insignificant effect)

Evaluation


Meta-analysis data

Study year:

Data link:

Peer reviewed:

Journal rating:

Citations: 6

Replications:

Replication success:

Pre-registered:

Verified:

Participants aware:

Demographics:

Design:

Simple comparison:

Sample size: 11812

Share treated: 0.3333

Key components:

Main treatment: “Pledge and publicity”

Mean donation:

SD donation:

Endowment amount:

Endowment description:

Currency: Number of donated books

Conversion rate:

Effect size original:

Effect size USD:

SE effect size:

SE calculation:

Effect size share:

Mean incidence: 0.073

Effect size incidence: 0.016

Headline p-val:

P-val description:


This paper has been added by David Reinstein

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