The Identifiable Victim Effect: A Meta-Analytic Review

Lee, Seyoung; Feeley, Thomas Hugh, (2016). The Identifiable Victim Effect: A Meta-Analytic Review. Social Influence, 11, 3, 199–215.

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Type of evidence: Meta-analysis/lit survey

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A random-effects meta-analysis … overall weighted effect of IVE. … 41 studies… Results … overall significant yet modest IVE (r = .05). … IVE appears reliable mainly when there is a single identified or a single unidentified victim, and/or when study characteristics include elements of the following: a photographed child suffering from poverty, bearing little responsibility for the need, and/or associated with monetary requests….


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