The Effect Of Matching Contribution Offers And Legitimization Of Paltry Contributions On Compliance

Fraser, Cynthia; Hite, Robert E., (1989). The Effect Of Matching Contribution Offers And Legitimization Of Paltry Contributions On Compliance. Journal Of Applied Social Psychology, 19, 12, 1010–1018.

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Type of evidence: Field-exp-charity

Related tools: Ask for *small* donation

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Matching funds *paired* with LPD

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Abstract

The use of a matching contribution offer in conjunction with legitimization of paltry contributions is examined in a door-to-door charitable solicitation context. Three hundred and twenty households were exposed to charitable contribution requests employing either legitimization of paltry contributions, a matching contribution offer, both, or a control. It was predicted that the matching funds offer, paired with legitimization of paltry donations, would increase both compliance rates and donation sizes and generate greater revenues than either tactic used singly. The results of a field experiment support this prediction.


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This paper has been added by David Reinstein

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