Increasing Compliance By Legitimizing Paltry Contributions: When Even A Penny Helps.

Cialdini, Robert B.; Schroeder, David A., (1976). Increasing Compliance By Legitimizing Paltry Contributions: When Even A Penny Helps.. Journal Of Personality And Social Psychology, 34, 4, 599–604.

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Related tools: Ask for *small* donation

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This paper has been added by David Reinstein

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