Giving Behavior Of Millionaires

Smeets, Paul; Bauer, Rob; Gneezy, Uri, (2015). Giving Behavior Of Millionaires. Proceedings Of The National Academy Of Sciences, 112, 34, 10641–10644.

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Related tools: Kama Muta, Give donor control

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Millionaires are more generous in dictator games than any other group studied in the literature. Yet, millionaires reduce their generosity in a bargaining context (ultimatum game). For fund raisers, it is therefore important to tap into the giving mindset of the wealthy and prevent an exchange focus like: “You give, you get”.

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This paper has been added by Janek Kretschmer

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