Framing Charity Advertising: Influences Of Message Framing, Image Valence, And Temporal Framing On A Charitable Appeal1

Chang, Chun-Tuan; Lee, Yu-Kang, (2009). Framing Charity Advertising: Influences Of Message Framing, Image Valence, And Temporal Framing On A Charitable Appeal1. Journal Of Applied Social Psychology, 39, 12, 2910–2935.

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Type of evidence: Hypothetical/intentional experiment

Related tools: Negative/positive framing

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This paper has been added by David Reinstein

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