Empathy, Effectiveness And Donations To Charity: Social Psychology'S Contribution

Warren, Peter E.; Walker, Iain, (1991). Empathy, Effectiveness And Donations To Charity: Social Psychology'S Contribution. British Journal Of Social Psychology, 30, 4, 325–337.

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Type of evidence: Field-exp-charity

Related tools: Individual/identifiable victim

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Charity target: International disasters

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Paper summary


Discussion

“Higher donations from subjects in the low need persistence condition” (the “immediate short-term needs of the sufferers” rather than “sufferers' ongoing, continuous long term needs”. Similar result for returning “support forms”. Combining these two responses, both the “low need persistence” and the “low need extent” treatment increased the response rate. However, the “low need extent” condition appears confounded with an identifiable victims effect, presenting “the plight of one Sudanese family” instead of having “made explicit the widespread nature of the crisis”.

Evaluation

Very relevant, environmentally valid field design. Possibly underpowered, given low response rate.
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This paper has been added by David Reinstein

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