Does Irritation Induced By Charitable Direct Mailings Reduce Donations?

van Diepen, Merel; Donkers, Bas; Franses, Philip Hans, (2009). Does Irritation Induced By Charitable Direct Mailings Reduce Donations?. International Journal Of Research In Marketing, 26, 3, 180–188.

Keywords: experiments, field experiments, philanthropy, social pressure

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Type of evidence: Field-exp-charity

Related tools: Charities collaborate/compete?

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Discussion

Our analysis reveals that direct mailings do result in irritation, but surprisingly, this irritation affects neither stated nor actual donating behavior.


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This paper has been added by David Reinstein

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