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papers:do_sympathy_biases_induce_charitable_giving_the_effects_of_advertising_content [2018/06/08 21:21]
katja
papers:do_sympathy_biases_induce_charitable_giving_the_effects_of_advertising_content [2018/06/11 09:08] (current)
katja
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-====Do Sympathy Biases Induce Charitable Giving? The Effects ​of Advertising Content====+====Do Sympathy Biases Induce Charitable Giving? The Effects ​Of Advertising Content====
  
-Sudhir, K.; Roy, Subroto; Cherian, Mathew, (2016). //​[[http://​pubsonline.informs.org/​doi/​10.1287/​mksc.2016.0989|Do Sympathy Biases Induce Charitable Giving? The Effects ​of Advertising Content]]//​. Marketing Science, 35, 6, 849--869.+Sudhir, K.; Roy, Subroto; Cherian, Mathew, (2016). //​[[http://​pubsonline.informs.org/​doi/​10.1287/​mksc.2016.0989|Do Sympathy Biases Induce Charitable Giving? The Effects ​Of Advertising Content]]//​. Marketing Science, 35, 6, 849--869.
  
 **Keywords**:​ finds that the effect of sympathy bias on giving is smaller in percentage terms but statistically and economically highly significant in terms of the magnitude of additional dollars raised. Methodologically **Keywords**:​ finds that the effect of sympathy bias on giving is smaller in percentage terms but statistically and economically highly significant in terms of the magnitude of additional dollars raised. Methodologically
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