Do Sympathy Biases Induce Charitable Giving? The Effects Of Advertising Content

Sudhir, K.; Roy, Subroto; Cherian, Mathew, (2016). Do Sympathy Biases Induce Charitable Giving? The Effects Of Advertising Content. Marketing Science, 35, 6, 849–869.

Keywords: finds that the effect of sympathy bias on giving is smaller in percentage terms but statistically and economically highly significant in terms of the magnitude of additional dollars raised. Methodologically


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Related tools: Individual/identifiable victim, Negative/positive framing

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Charity target: Poverty-Poor Country

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This paper has been added by David Reinstein

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