Do Donors Really Care About Impact Information? A Dual Process Account

Verkaik, Dave, (2016). Do Donors Really Care About Impact Information? A Dual Process Account.

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Related tools: "Impact" (per $) info

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Related critiques: Power calculations/underpowered, Multiple-hypothesis tests not adjusted, Ex-post examination of dimensions of heterogeneity without adjustment

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Paper summary


Discussion

“Output information has a significant effect on generosity, mediated by the perceived prosocial impact of a gift, but the additional increase in generosity when adding impact information on top does not reach significance. ” KK: “this may be because donors are not in a deliberate decision making mode. When in that mode, only highly educated donors increased giving when presented with both output and impact.”


Evaluation

May be underpowered. Ex-post comparisons.
Meta-analysis data

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