Contingent Match Incentives Increase Donations

Anik, Lalin; Norton, Michael I.; Ariely, Dan, (2014). Contingent Match Incentives Increase Donations. Journal Of Marketing Research, 51, 6, 790–801.

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Related tools: Contingent match

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In spite of title, the results seem mixed/underpowered perhaps?

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  • Last modified: 2018/06/11 09:09
  • by katja