Consumer Preferences For The Marketing Of Ethically Labelled Coffee
Pelsmacker, Patrick De; Janssens, Wim; Sterckx, Ellen; Mielants, Caroline, (2005). Consumer Preferences For The Marketing Of Ethically Labelled Coffee. International Marketing Review, 22, 5, 512–530.
Keywords: ethics, ft, marketing
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This paper has been added by David Reinstein
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