Ask And Ye Shall Receive: The Effect Of The Appeals Scale On Consumers' Donation Behavior

Desmet, Pierre; Feinberg, Fred M., (2003). Ask And Ye Shall Receive: The Effect Of The Appeals Scale On Consumers' Donation Behavior. Journal Of Economic Psychology, 24, 3, 349–376.

Keywords: appeals, fundraising, philanthropy, psychology

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This paper has been added by David Reinstein

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