Applying Behavioural Insights To Charitable Giving

, (). Applying Behavioural Insights To Charitable Giving. Cabinet Office.

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Discussion

“Many of our customers like to leave money to charity in their will. Are there any causes you are passionate about?” …“Clients in the second group were 43% more likely to participate in legacy giving.”

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  • papers/applying_behavioural_insights_to_charitable_giving.txt
  • Last modified: 2018/06/11 09:31
  • by katja