Define a question so it will be useful
Flavors of this question:
These questions are both relevant, but for different purposes.
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The Supply Side and Human Behavior
SPI open questions …
The Demand Side and Solicitation Mechanisms
Why do some charities succeed but others fail, and how do solicitation mechanisms or social distance of donors play a role? What causes donors to remain committed to the cause, what are the best solicitation mechanisms to encourage continuing donations, and do these differ from mechanisms aimed to prompt initial donations?
SPI open questions …
The Market for Charity Contributions and Public Policy Implications
/*What is the effect of cause-related marketing on individual donations in the short and long run? Do such campaigns provide the donor moral cover to avoid future acts of charity and therefore crowd-out future philanthropic activities?*/